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Simpson’s Restaurant for sale

Popular restaurant to remain open

By Robert Cloud

After three generations, the Simpson family has put their restaurant in downtown Waupaca on the market.

Carey Simpson, who owns Simpson’s Restaurant with his wife Amy, said they have no plans to close the restaurant at this time.

“If it takes 10 years to sell the restaurant, then it will remain open for 10 years,” Simpson said.

He noted that while the restaurant was affected by the recession, business has been steadily improving ever since.

“For the last six to seven years, we’ve been up almost every single week,” Simpson said. “I want people to know that things are good.”

Simpson’s Restaurant has been serving lunch and dinner to customers for 84 years.

“My grandparents, Simmie and Ola Simpson, started it in 1932,” Simpson said.

They were followed by his parents, Dale and Virginia Simpson, who owned and operated the restaurant from the early 1960s to 1992.

Carey and Amy Simpson took over the business in 1992. Until three years ago, Carey’s brother Tom was also involved in the restaurant.

Over the years, the decor has been updated and a major remodeling project took place in 1972, when the restaurant expanded to the south into what had been a Dodge dealership in the 1920s and later, the Loburg Garage.

The Waupaca Area Chamber of Commerce selected Simpson’s as the 2014 Small Business of the Year.

When interviewed about the award, Simpson told the Waupaca County Post that he attributed the restaurant’s success to the staff.

“They care and they take care of our customers. That’s why they come back,” he said.

Simpson is working with Re/Max Lyons Real Estate to sell the business.

“Jerry Lyons and I go way back,” Simpson said. “We started talking about him handling it if this place ever sold about 20 years ago.”

Simpson said he has received several inquiries about the restaurant and one person has looked at it.

“It’s been talked about a lot,” he said, regarding the restaurant being for sale.

“I’ve been working here for 46 years,” Simpson said. “It has been wonderful to be here and a great life, but when it’s time, it’s time.”

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