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Highlighting adult education

Committee favors video to promote FVTC

By Scott Bellile


New London Economic Development Committee members want to produce an online video to inform the public of Adult Basic Education opportunities at the city’s Fox Valley Technical College site.

The New London Adult Education and Family Learning Program, or NLAEFL, has been offered for years in New London. But when FVTC opened a site at 110 W. North Water St. in January 2017, NLAEFL also expanded by offering childcare through Robin’s Nest Learning Center while a parent is busy in class.

According to a news release from FVTC, adults enrolled in the NLAEFL program can complete high school credentials if they didn’t at a younger age, learn English, and explore career development options for no tuition fee. The program is funded by the Bemis Company Foundation.

In an effort to promote positive things going on in New London in hopes of attracting new residents and businesses, the city signed a $20,000 digital marketing contract with Clintonville firm My Marketing Director a couple years ago.

Through the partnership, My Marketing Director has filmed and produced six videos to date. The videos on YouTube and Facebook promote downtown entrepreneurism, New London’s geography, the industrial park, Hatten Park and New London High School’s School to Work program.

The current contract with My Marketing Director allows for one last video to be produced. Bill Zeinert, owner of My Marketing Director, explained why he recommended that video focus on NLAEFL during a meeting of the economic development committee on May 29.

“There are so many soft skills employers tell me that people don’t come in with, and we need a format to teach those in a way that’s healthy and respectful and accommodates families, and [the NLAEFL program] does all that,” Zeinert said.

From the standpoint of a marketer, Zeinert said, the NLAEFL program makes for great storytelling because there is an emotional peg to helping adults get their GED or learn a language.

He also senses there is a story in the fact a public technical college and a private company’s foundation partnered to help improve people’s lives.

“Not only do you have governmental bodies involved, you also have private dollars that are being used to fund this [program at FVTC],” Zeinert said. “And those types of programs are the ones that, in my perspective, really show how a small community can make a difference.”

Mayor Gary Henke said the topic is a “great idea.”

The city has not renewed its digital marketing contract at this point.

The videos produced so far can be found on the New London Wisconsin YouTube channel.

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