Organizers plan to resume event in 2021
By John Faucher
A popular car show and Fall Festival drawing thousands of visitors to New London’s downtown each year in September, has been canceled due to the COVID-19 pandemic.
The New London Area Chamber of Commerce announced the cancellation in a letter by Executive Director April Kopitzke, Monday, July 27.
The letter stated “After lengthy discussions with public officials, the unfortunate decision has been made to cancel the 2020 Wheels on Water Street car show and Fall Fest.”
The events were set to take place Sept. 11 and 12.
“The estimated crowd each event would draw would exceed the current maximum gathering limit allowed on city property,” the letter said.
“With the current circumstances regarding the COVID-19 pandemic, the New London Area Chamber of Commerce and City of New London are keeping the community health and well-being its first priority.”
Kopitzke said both the car show and Fall Fest held on North Water Street tend to draw large crowds with vendors, exhibitors and attendees from all over the state.
Registered vendors and sponsors signed up for this year’s events have been notified and will receive a full refund, or can transfer their registrations to the 2021 events.
Kopitzke said about 60 registered vendors were already on board for the 2020 Fall Fest when the cancellation decision came.
Last year 180 vendors participated.
Typically, some of the vendors sell food, baked goods or snacks while a vast majority sell handcrafted items and goods.
Most of the products in the event are Wisconsin made.
Kopitzke said the Wheels on Water Street event held on the evening before Fall Fest, continues to grow each year and draws thousands of vehicle enthusiasts from all parts of the state.
Volunteers and groups like the Wolf River Classic Chevy Club help keep it a free community event known for its “no hassle registration process” by more than 150 vehicle and motorcycle participants.
Kopitzke says the live music, concessions and beer gardens will return again next year.
She thanked members of the community and all who help make both events successful for understanding and respecting the cancellation.
“We look forward to coming back next year bigger and better,” Kopitzke said.