Waupaca Chamber wins marketing award

WAUPACA – The Waupaca Area Chamber & Visitor Bureau was honored with the Trailblazer Award at the Destinations Wisconsin Fall Tourism Conference for its tourism social media platform, Visit Waupaca Chain O’ Lakes in partnership with 727 Media Agency.
The Trailblazer Award recognizes outstanding creativity, innovation, and collaboration in tourism marketing. The winning campaign transformed Waupaca’s digital presence by reinvigorating Instagram and introducing TikTok as key platforms to connect with younger audiences through authentic, adventure-focused storytelling.
The results through the first three quarters of 2025 had over 2.2 million social media views reaching more than 660,000 individuals. The revitalized Instagram presence and TikTok launch generated 138,962 views and thousands of new followers
“Our mission was to showcase everything that makes Waupaca special—our lakes, outdoor recreation, local businesses, and welcoming community—through fresh, engaging content,” said Jeff Anderson, President & CEO of the Waupaca Area Chamber & Visitor Bureau. “This achievement would not have been possible without the creativity and expertise of 727 Media Agency. Their partnership was instrumental in helping us elevate Waupaca’s story and connect with new audiences.”